tag:blogger.com,1999:blog-6459025550183670396.post2463656295334814394..comments2008-05-06T09:38:09.938+01:00Rosiehttp://www.blogger.com/profile/17783354825958531573noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6459025550183670396.post-88309901403872672572008-04-30T11:37:00.000+01:002008-04-30T11:37:00.000+01:002008-04-30T11:37:00.000+01:00Yup we have had some big and small clients as well whose campaigns have seen 'surges' in impressions. They usually happen within the space of one day as opposed to throughout a week/month.<BR/><BR/>This is obviously a technical issue from their part, as all the keywords/ad groups that have seen surges in impressions did not get more clicks than usual...<BR/><BR/>The repercussions of this are two fold: Firstly, Yahoo's quality score being based on the CTR (+other factors of course), this has a negative impact on quality scores. Secondly, it once again lowers the level of confidence in Yahoo Search Marketing. Just take MSN's money and call it a day guys!Eloi Casaliwww.sitevisibility.co.uk/blognoreply@blogger.com