Image by art.implausible via Flickr
Simon and I of the social media team here at Leapfrogg set ourselves a challenge, "to film, edit & upload a video in less than 4 hours".
Our main reason for doing this was to demonstrate that video content:
1) isn't difficult to produce
2) need not cost the earth
3) doesn't need to take weeks to organise & complete.
What we used to create the video:
- A Laptop with basic editing software like imovie or movie maker
- A digital camera
- A kitchen
- 2 actors (simon and claire are available for weddings, blessings and bar mitzvahs)
- Planning - 60 mins
- Filming - 40mins
- Sourcing music - 2 mins
- Editing - 80 mins
and here it is, hope you like it and please get those digital cameras out and start filming NOW!
Video content is vital to a website, especially with video creeping into the search listings, it is a useful way to differentiate your business & your website from the rest.
Video is fantastic for product reviews - interacting with customers - building communities - reaching the mass market, humanising corporate entities & getting links to your site!
The fact of the matter is, if you aren't making a video now... you can bet your competitors are!
PS: If you have made or want to join in the 4 hour challange let us know about it so we can all be happy video friends together email us at: socialmedia@leapfrogg.co.uk
0 comments:
Post a Comment