With the price of diesel now exceeding £1.10p a litre, Spurs beating Arsenal for the first time this century, more flooding, the UK Government bailing out Northern Rock and now Leapfrogg receiving the most visits and sphinns ever from a blog post commenting on the unprofessional behaviour of some leading SEO Pundits, what is the world is coming to you to I ask?
Although we are extremely pleased at Leapfrogg to increase both visibility for our blog and ultimately the company, it is sad that it takes this type of blog post to achieve such as result.
Some may argue, this is clever marketing, why should you complain, after all isn’t this what blogging is all about? I fully understand this, in the context of targeting other colleagues in the SEM industry, albeit such results are usually short lived. However, for those SEM Companies also looking to provide useful information to existing and prospective customers through this communication medium, there is a real danger that the really useful content becomes lost and some users may switch off.
Just to clarify the angle taken by our blog is to comment on search marketing developments within the industry and provide search marketing advice to small and medium sized businesses.
To summarise, rather than the merited comments regarding the behaviour of SEO pundits from my colleague, it would have been better if a leapfrogg blog post communicating a useful piece of SEM information* to both the industry and users had achieved this kind of success. To reiterate, we are not complaining about what has happened, although my fear in the long term is that users will avoid reading some SEM blogs across the industry if such an episode is repeated.
* Without wanting to brag too much about our blog, there are some great posts containing objective views and more importantly factual information about conducting various aspects of SEM. Please read these and sphinn........
4 comments:
It's not surprising meta/self referential stuff does well as sphinn. Every social site seems to be equally vain!
Unfortunately given the experienced audience at Sphinn it's very hard for content that would be useful for a SME to do well.
The trick of a good SEO company blog is to try an do both. If you're writing for the industry make it accessible to potential clients, if its for potential clients make it inspiring to the industry...
I couldn't agree more regarding what a good SEO company blog should be about, at the end of the day it's striking a healthy balance with the overriding objective of not alienating potential clients who after all are our bread and butter.
As leading SEO Companies, we also have responsibilities also to ensure the stuff we put out is engaging and ultimately useful to both audiences. Where this got out of hand, we feel, was the spat commented on previously where as an industry it did not do us any favours.
It often takes one post to get noticed. Once noticed, it is up to you to have compelling content to keep people coming back.
Absolutely, this is where the hard work begins! I guess it sometimes frustrating that excellent factual posts often get lost and don’t get the recognition they deserve.
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